Social Media Networking Summary
Social networking has become an everyday moment for millions of people worldwide. Whether it is a tweet, a post, a clip or a pic…everyone is sharing. It is also an excellent means of promoting books. For many authors, the journey into social media doesn't exist until they start marketing. Social media can play a huge role in promoting your book and driving interested readers to your website.
Only some social platforms will work for some authors and audiences, so what social media network should you start on? The answer to this depends a lot on the audience for your book. First, you have to know where they like to hang out. The list of social networking platforms is growing constantly, so could you tell me where to begin? It starts with selecting the most well-known—the Fab Five - Facebook, Twitter, LinkedIn, Google+ and Pinterest.
Facebook is the medium on which you will find people you know. Friends, family, co-workers, schoolmates, etc. Because they know you and want you to succeed, they will often ‘Like’, ‘Comment’, or ‘Share’ your posts, which means they also reach their audiences. Facebook is the most popular social networking site, and having a page for you as an author or for your book makes sense.
Twitter is where people post things they are experiencing or have recently participated in short bursts. They post how they feel, something that moved them, an inspirational story, how they perceive something or a funny video. If you can tweet experiences that others would follow, then, by all means, tweet away! Some tweets for authors to consider include blogs, videos, events and quotes.
LinkedIn is a site for connecting with other professionals. Some of the most successful self-publishers on LinkedIn are authors whose target market is business people. However, some authors share all types of genres on LinkedIn. So, again, think about your audience and if they would be LinkedIn networkers.
Google+ is fast becoming one of the largest social media sites because it's where you can genuinely connect with people you don't yet know but who share your interests. It's easy to get started, add people to your circles, and connect with communities. For example, if you were promoting a cookbook with unique Middle Eastern spices, you could easily connect with middle eastern food groups, cooking lovers, and other related communities.
Pinterest is a social media site for pinning photos into collections that are then shared to inspire others. Young women dominate it. If you have images in your book that are compelling and inspirational, pin them and see if they drive traffic to your website, especially if your target audience is women.
Start marketing using social media as soon as possible. Even when you are writing, start building online interest through these mediums. The key to social media is participation:
Finally, consider YouTube if you are marketing using videos - video book trailers, video interviews, testimonials, chapter readings, and book signing/speaking event highlights videos. It's not only a social media site; it's the world’s second-largest search engine. So people are looking for you and your book there and posting videos on YouTube can drive traffic to your website quickly!