One way to attract readers to your new book is with an effective tagline
Did you know that the wrong tagline on your book can stop many people from buying it? That's how important it is to communicate the advance or short message you put next to the title on the cover of your book.
This short phrase's essence clearly and descriptively communicates what the reader will find in your book.
It helps create expectations and attracts potential readers to buy whilst generating an idea of the type of narrative.
The tagline is your grand synthesis, which defines and summarises the story, intriguingly creating the authentic stamp. Writing a good tagline (slogan) is not complicated but requires creativity and patience.
Here are some essential recommendations to help you better summarise your ideas in that short sentence.
Firstly, consider the written line easy to remember, shocking and understandable. It should generate a fantastic expectation, making anyone want to read the book.
Also, the regular expression of some characters could be an excellent way to encompass the story and make the reader feel identified.
Think about each of the actors in your story, identify which one is more relevant, and clarify what you want to highlight on your cover—coherently following your work's literary sense and genre.
Readers will feel confused and cheated if they anticipate an exciting love story, but the play has more suspense or science fiction than romance.
Therefore, guided by the tagline description, readers expect a story that fits that little phrase.
Be free of one option. Take paper and pencil, let your ideas flow, relax and ask yourself which words could summarise your work in less than two lines.