Did you know that the tagline on your book can stop many people from buying it? That’s how important it is to communicate the advance or short message you put, next to the title on the cover of your book.
The essence of this short phrase is to communicate straightforwardly and descriptively what the reader will find in your book.
It helps to create expectation and attracts potential readers to buy, whilst generating an idea of the type of narrative they will be able to find.
The tagline is your grand synthesis, which defines and summarizes the story, intriguingly creating the authentic stamp. Writing a good tagline (slogan) is not a complicated task, but it requires a lot of creativity and patience.
There are some essential recommendations, which will help you to summarize your ideas in that short sentence better.
The first thing you could consider is that written line should be easy to remember, shocking and easy to understand, it should be able to generate a fantastic expectation, that will make anyone want to read the whole book.
A regular expression of some character could be an excellent way to encompass the story and make the reader feel identified.
Think about each of the actors in your story, identify which one is more relevant, and clarify what you want to highlight on your cover, coherently following the literary sense and genre of your work.
If you anticipate an exciting love story, but the play has more suspense or science fiction than romance, readers will feel confused and cheated, since they are guided by the description in the tagline, and expect a story that fits that little phrase.
Don’t be left with only one option, take paper and pencil, let your ideas flow, relax and ask yourself with which words you could summarize your work in less than two lines.