Angel Key Publications

Business Book Designing Printing and Publishing

Cover and Title

Tips and advice on selecting the optimal cover and title for your book!

This edition aims to equip you with a more in-depth knowledge of design principles and will hopefully leave you feeling much more confident about the title and cover design of your book.

Although a great deal of time and thought often goes into the title and cover design for a book, the importance of this task is still largely overlooked. When approaching this task, the author needs to realise that the quality of the title and cover design is essentially just as outstanding as the book itself. While the content is what the customer is buying, the cover and title are what they see. Consequently, the cover and title of your book speak for the book itself. If these two elements don’t appeal to your audience, you will lose sales.

Front Cover: Why So Important?

In perspective, an author could write an ordinary book with a knock-out title and cover design and sell more copies than an author with a brilliant book without an appealing cover and title. Book covers and titles are very much like a movie poster or billboard because it advertises the work. A person will not YouTube the preview for a movie or go to an advanced screening if the poster doesn’t catch their eye. Your potential buyer will not turn the book over and read the blurb if your cover and title don’t draw their attention.

Points of Sale

  1. Your cover (leads to the blurb)
  2. Your blurb (encourages the sale)
  3. Your book (the reader will recommend to others)

A cover has the power to make or break your sale. At any of these three points, you can gain or lose sales. First is your cover; if your cover and title say what you want it to say about your book, your potential buyer will read your blurb. If your blurb is written well and appeals to your potential buyer, you have made a sale. If your book is well-written and of high quality, your buyer will recommend it to others, and your sales will increase.


It is vital that your cover is not only creative and original but that it is aesthetically pleasing. The artistic elements of line, shape, tone, colour, form and texture can affect the visual appeal of your book. Your cover design should incorporate all of these elements and display them neatly and professionally. When designing your cover or checking the design that someone else has done for you, take some time to look at it and ask yourself if it seems right. If not, ask yourself why. Take note of the path that your eyes are encouraged to follow across the page. What is the focus of the cover, and are your eyes attracted to this first? Is there any space? Do the visible or invisible lines of your cover design align with each other? These are all relevant questions to consider when designing and editing your cover.


A title is not only what you see on the cover of your book, but what will be read and spoken in the media and general conversation amongst buyers, editors and reviewers. A title should subtly describe your book, roll off the tongue easily and most importantly, be memorable! Titles and covers are an excellent opportunity to use rhetorical language devices, such as alliteration and assonance (but don’t make it tacky!).

Example – A Little Grace

This picture is a design created by QUT student Beth Parker for a short film. However, as mentioned before, movie posters and book covers share much of the same qualities and work to do virtually the same thing.

This picture is aesthetically pleasing as it uses the elements of art/design effectively. The woman and little girl are light and wearing light clothing and are contrasted against the dark background to cause them to stand out in the photo. The right side of the picture has more black than the left side (because of the positioning of the people.) The black title has been placed slightly to the left so that the picture is evenly balanced.

Notice the text alignment on the page; the fonts follow the same invisible lines, the tagline (under the title) sits entirely under the word ‘Grace’, looking neater and attracting attention to the title.

The photo chosen is also appropriate for the genre (Drama). You can look at this cover and have a good idea of the sort of book/film it represents. When using a photo of people on your book cover, ensure it is relevant. Another great way to attract attention is to have one of your subjects looking at the camera – eye contact is powerful!

To End

The key to a great looking cover design for a non-fiction book is to keep it reasonably simplistic and to maintain a consistent theme. All elements of your cover design should complement one another. When perusing the shelves or online book stores, overcrowded and busy cover designs may deter your potential buyer. As much as we were told growing up, “Don’t judge a book by its cover,” that is just what you and your audience do. So if you want to maximise sales and marketability, ensure you think deeply about the creation of your book cover and title!

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