<![CDATA[ANGEL KEY PUBLICATIONS - Cover and Title]]>Thu, 04 Apr 2024 15:01:25 +1000Weebly<![CDATA[COVER AND TITLE]]>Thu, 20 Apr 2023 21:14:56 GMThttps://angelkey.com.au/cover-and-title/april-21st-2023A Book Front Cover: Why So Important?
In perspective, an author could write an ordinary book with a knock-out title and cover design and sell more copies than an author with a brilliant book without an appealing cover and title. The book covers, and titles are much like a movie poster or billboard because it advertises the work.

​A person will not YouTube the preview for a movie or go to an advanced screening if the sign doesn’t catch their eye. Likewise, your potential buyer will not turn the book over and read the blurb if your cover and title don’t draw their attention.
Points of Sale
  1.  Your cover (leads to the blurb)
  2. Your blurb (encourages the sale)
  3. Your book (the reader will recommend to others)
 
A cover has the power to make or break your sale. At any of these three points, you can gain or lose sales. First is your cover; if your cover and title say what you want them to say about your book, your potential buyer will read your blurb. You have made a sale if your blurb is written well and appeals to your potential buyer. Finally, if your book is well-written and high quality, your buyer will recommend it to others, increasing your sales.

Book Cover
It is vital that your cover is not only creative and original but that it is aesthetically pleasing. The artistic elements of line, shape, tone, colour, form and texture can affect the visual appeal of your book. Your cover design should incorporate these elements and display them neatly and professionally.

When designing your cover or checking the design someone else has done for you, take some time to look at it and ask yourself if it seems right. If not, ask yourself why. Take note of the path your eyes are encouraged to follow across the page. What is the focus of the cover, and are your eyes attracted to this first? Is there any space? Do 
your cover design's visible or invisible lines align with each other? These are all relevant questions to consider when designing and editing your cover.

Book Title
A title is not only what you see on the cover of your book but what will be read and spoken in the media and general conversation amongst buyers, editors and reviewers.

A title should subtly describe your book, roll off the tongue easily and, most importantly, be memorable! Titles and covers are an excellent opportunity to use rhetorical language devices, such as alliteration and assonance (but don’t make it tacky!).


Example – A Little Grace
This picture is a design created by QUT student Beth Parker for a short film. However, as mentioned before, movie posters and book covers share many qualities and work to do virtually the same thing.

This picture is aesthetically pleasing as it uses the elements of art/design effectively. The woman and little girl are light and wearing light clothing contrasted against the dark background to cause them to stand out in the photo. The right side of the picture has more black than the left side (because of the positioning of the people.) The black title has been placed slightly to the left so that the picture is evenly balanced.

Notice the text alignment on the page; the fonts follow the same invisible lines, and the tagline (under the title) sits entirely under the word ‘Grace’, looking neater and attracting attention to the title.

The photo chosen is also appropriate for the genre (Drama). You can look at this cover and have a good idea of the sort of book/film it represents. When using a photo of people on your book cover, please ensure it is relevant.

Another great way to attract attention is to have one of your subjects looking at the camera – eye contact is powerful!


To End
The key to a great-looking cover design for a non-fiction book is to keep it reasonably simplistic and to maintain a consistent theme. All elements of your cover design should complement one another.

​When perusing the shelves or online bookstores, overcrowded and busy cover designs may deter your potential buyer. But, as much as we were told growing up, “Don't judge a book by its cover,” that is what you and your audience do. So if you want to maximise sales and marketability, ensure you think deeply about creating your book cover and title!
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